STC 114 Principles of Advertising
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The STC 114 Principles of Advertising course is basically the introduction to the principles and application of advertising during a free-market economy. Students are going to be introduced to many areas of advertising together with account coming up with, artistic strategy, media coming up with, analysis strategies, client behaviour, and integrated promoting. Cultural, social, ethical, and restrictive aspects of advertising are studied under this course.
Upon completion of this STC 114 Principles of Advertising course, the eminent student ought to be in a position to:
1. Understand the idea of Integrated promoting Communication.
2. Understand the idea of advertising.
3. Discuss the essential economic impact of advertising.
4. Explain the various job functions and responsibilities of these utilized in advertising.
5. Recognize a number of the social and moral implications of advertising.
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