Virtual Marketing Team Versus To The Face To Face Marketing, Southern Cross University, Australia
Unit Code And Unit Name: MNG81001 - Management Communication
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Question: What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep the central more traditional face-to-face (F2F) marketing team in Melbourne?
Answer: To: Marketing Director, ABC company
From:
CC :
Date: 15-04-2019
Subject: To decide as to have a traditional marketing team within the Melbourne or to step up and include the multiple virtual marketing teams across the Shanghai office, Melbourne office and even in the Los Angeles Office. This would be better to understand how to compare and relate with the Face to the Face marketing team and relate with the Virtual meeting advantages.
Hi Sir
The prime focus and the agenda to issue this memo is to have a business virtual marketing team which would be in Shanghai office, Los Angles or in the office Melbourne or to go by the face to face traditional marketing team which would only be in the Melbourne office. It would be important to compare and understand how the different is the virtual marketing team would operate in comparison to the traditional marketing team (Breuer, 2016). As we all know the meaning of the virtual team marketing is to have a virtual access in some other distanced place, which would be able to connect with the other team members who are working in another location, the meaning of the traditional marketing team who would be having face to face interaction and can instantly connect with each other relate to having a direct communication. It is an old based marketing team to be set up in the working place and to discuss the agenda, purpose and senior leadership expectations.
In my views the virtual marketing is far better than the traditional marketing team set up, the reasons are highlighted as below-:
The virtual team marketing can help us to explore the different marketing areas and can easily penetrate into the new market areas, without actually setting up a new office base (Kasemsap, 2016).
We can connect with the virtual marketing team, which would paperless and systematic. Every time, the marketing team can send us queries, issues and can be connected even at the distance.
We can minimize the cost of the accommodation, travel costs and also can save time and energy of going through the old traditional marketing team set up.
Virtual marketing can cut down on the efforts required to prepare for the traditional meeting and to match with the perfect time to have a meeting (Lewis, 2016).
Traditionally marketing can be a lengthy process as it requires a face to face setups while hiring new candidates or simply in the case, where there is the need to provide directions. As we are the global company, we need to match with the virtual marketing plans and also evaluate strategies which can help us to achieve the goals and the mission of the companies.
The companies can hire a global recruit talent and integrate them as a part of the business system. It would also help to virtually interview and also go about the teleconferencing and the need required video conferencing.
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In comparison the traditional marketing team looks like below pointers:
It can be redundant, monotonous routine 9 to 5 ob and can constantly lead to wastage of time. Some of the seniors may not know how to resolve the problems and may come without the preparation of the meeting (Smith, 2016).
Traditional marketing can overcome the technical problems, language, and the cultural issues which can be seen in the virtual marketing team set up.
In a routine, the traditional marketing team would be restricted to hire people who reside in the Melbourne and would not able to hire and explore the market, due to the time boundation, limitations and also due to the lack of the ideologies (Stowell, 2016).
The training, development, marketing plans and the developing a strategy can be done through virtual marketing while the traditional face to face marketing is more focused on the brainstorming sessions. it would also help to deal with the issues of the barriers, which would be technically challenged and should be overcome by the traditional marketing teams.
In the end, to conclude the discussions the virtual marketing team would also be able to reduce the costing factors and would help in optimally utilizing the resources, expanding the market structure and the related fields. This would step up and help in obtaining a proper rhythm of the marketing team set up.
Example: Traditional marketing can lead to high costing as the travel, budgeting and the issues of the overlapping roles can be overcome by the virtual team meetings due to the ease, convenience and time (Stowell, 2016).
In the end, I would like to hear your opinions over the highlighted pointers
Sincerely
SSS BBB
ABC Company
Marketing Person
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