Treating Internal and External Customers Assignment Help

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Which (internal or external stakeholders), if either, is more important?

Both the stakeholders are considered to play a vital role in the execution and growth of the business processes of the concerned organization (Bepari & Mollik, 2016). In order to enhance the business process, the importance is given to both the stakeholders of an organization. But to give priority, the internal stakeholders can be considered as to be more important. 

Why do you feel this to be true?

The internal stakeholders are employees, owners, investors, managers and the board of directors, whereas the external stakeholders are the customers, creditors, clients (Andriof & McIntosh, 2017). Therefore, it is seen that the employees, as well as the customers both, are vital assets that can enhance the growth and profitability of the firm, therefore considering one stakeholder as important will be wrong. One of the significant points is that the internal stakeholders are those who work for the organization, whereas the external stakeholders are not employed by the firm but the firm gets affected by the activities of the external stakeholders. The internal stakeholders are the ones those who can execute the business process and deliver them to the respective customers. Moreover, the internal stakeholders have the larger influence on the business procedure but the external stakeholders have the smaller influence and therefore, it can be considered to some extent that the internal stakeholders are more important than the external stakeholders.

One organization that does a great job treating internal stakeholders

McDonald is one of the well-known organization manages their respective internal stakeholders exceptionally well.  The firm is having its different franchise working throughout different parts of the world and is done exceptionally well in managing its internal stakeholders by paying and rewarding them according to the time worked with the firm (Zhu, Anagondahalli & Zhang, 2017).  The managers of the firm are engaged in paying the sufficient amount to their respective employees for the hours of time they have worked. The employees are appraised and rewarded for their respective efforts given in order to enhance the overall business process of the firm. The managers are interested in keeping their employees happy for providing the desired elevation in enhancing the overall profitability and productivity of the firm. The managers of the organization have developed several strategies which satisfy the demands and wishes of the employees and this critically shows that the internal stakeholders are well managed and on top priority by the McDonald Corporation (Zhu, Anagondahalli & Zhang, 2017).  Also, the farm has the aim to provide good returns to all of the internal stakeholders so that they can keep their interest in enhancing the growth of the firm by putting their best efforts.

One organization that does a great job treating external stakeholders

Investment is considered a big factor that helps in expanding the business procedure of the concerned organization. Therefore, it becomes important for the firm to treat their investors as well as customers in a well-defined manner as these can evaluate the growth of the firm to a larger extent. Telstra Corporation is one of the well-known telecommunication company that manages all its external stakeholders as per their satisfaction level and this is one of the reasons that the firm is growing rapidly its business process throughout parts of the world (Cho & Auger, 2017).  The corporate social initiatives are developed in order to satisfy the community and customers’ needs and it boosts the overall performance and brand reputation of the organization throughout the concerned competitive market segments. The managers of the firm are assisting their customers as per their satisfaction level by maintaining theirs by delivering superior products and services to them.  The firm also provides unmatched network connectivity to all its customers that help in enhancing the experience level of the customers. Moreover, the company is always engaged in bringing the latest technologies in order t increase the reliability of the customers. The use of the latest and innovative techniques also helps in getting the competitive edge to the firm and the firm also assist the customers as per their requirement with additional benefits.

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