THT2114 Sustainable Operations and Destinations Assignment Help

THT2114 content comprises of ethics and responsibilities (from consumer, supplier and destination management perspective) and strategic viewpoints that focus on both operational and resource management within the Tourism & Hospitality sector.

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Individual Reflection

1. Critically reflect on the process of sustainability using concepts and theories.

As the definition goes, sustainable development refers to the achieving the needs of both the present and the future, without any bargain on either’s agendas. In short, it’s a way of gaining mutually acceptable goals for both the parties, making it a win-win situation. Sustainability, however, has a different concept wherein the bearings of a distinct setting will maintain the three cardinal types such as, social, environmental and economical. In the present-day scenario, as I have deduced from my previous study, the world’s complexity in every rising and pre-existing locale has many components affecting it and every one of them is critically paramount to the overall outcome. Between 1975 and the past decade, the human sustainability footprint has reached 1.5 times the earth’s carrying capacity. It means that all-natural resources are beyond the average maximal consumption rate, which leads to the obvious inference that sooner, rather than later, the earth will face a near-extinction mode. Two ways of defining the afore-mentioned process are supply-driven and demand-driven. Supply-driven means the flow of supply of the product to the consumer and demand-driven is vice versa.

The Butler sequence manifests a graph where the product reaches a threshold amplitude beyond a certain point of production due to the demand and leads to either stagnation or decline of the commodity exercised, thereby upsetting the balance of supply (Charles Jr, Schmidheiny & Watts, 2017). The simplicity and the comprehensive and integrated structure of the theory had an immediate impact on the tourism and other industries with firms, big and small, making a maximal effort to reduce the aggravated consumption of resources and inducing the techniques of sustainability within the consumer aura. Further analysis revealed that with time, tourism sector needs to be re-designed to allow the re-growth of resources that can allow the butler curve to comprehend an eventual success within the “critical carrying capacity”. 

2. Reflective reasoning over personal consumption within T&H sector and provide insight into managing consumer behavior (tourists) and global challenges.

Tourism and hospitality (T&H) sector are one of the most profitable industries in the present stage of entrepreneurial world. I learned that a lot of thought is induced in the planning and the schematics of the supply-to-demand ratio of consumer value and resource consumption (Sharpley, 2015). There are different designations for countries whose focus on sustainable development is classified with respect to the same industry, such as, the economically underdeveloped class which manifests low consumption levels followed by economically developing one with increasing inequality and then the economically developed with decreasing equality in consumption levels (the first-world nations). Lastly, the sustainably developing countries, such as UK, has solid equality through arising levels of consumption meted out with a strategic protocol engaging the curricula of sustainability.

I also understood the principles of sustainability, such as precaution, transparency, responsibility, social and technological innovation and ultimately, the essence of responsible citizenship (Muresan et al., 2016). Data analysis showed that consumers value individual responsibility, towards the rural tourism sector and are sub-grouped into the activists (strong support of the sustainability theory) and the informed (the inactive yet informed participants whose attitude bolts the process, not catalyze it). The growing attention created from natural disasters has had a magnetic impact on the consumerism worldwide (Cornelissen, 2017). Sustainability has become a fundamental program for most T&H firms, in order to reduce the impact on the earth’s natural resources. A new branch of consumer type (the unpredictable consumer) tends towards mass consumption without the slightest empathy towards the damage caused; adds to the irreplaceability of resources. Other departments relevant to tourism are assisted towards re-modeling the graphics of sustainability (Curtis & Low, 2016).

3. Individual reflection on personal learning

From the previous case studies and individual learning assessments, I have gained a lot of thorough knowledge on sustainable development and understood its direct impact on the T&H sector in the present-day scenario. Case studies like Uluru-Kata Tjuta National Park (Australia) and tourism in Uganda helped give an insight in the concept of mass sustainability on tourism. The park is known for its aboriginal legacy and unchanged wilderness. As such, the government has been stringent in its take on mass tourism and preservation of cultural heritage simultaneously, thereby protecting its impression. Overall, I delineated that surveys and graphs manifest how much the planet can take and provide and also, how much mankind can survive and replenish and give back to the earth. Even as the world develops, nature should not be put in a dilemma over its own existence (Najam, Runnalls & Halle, 2016). Little do we all understand the nuances and nitty-gritty of a symbiotic co-existence. Indeed, we have started making a significant amount of progress in certain areas of certain parts of the world but I do apprehend the catalyzation of the process together.

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