Netflix - Mission And Vision

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Question: Analyze the mission/vision statements of an organization.

Answer: The vision of Netflix is to become one of the best global entertainment distribution services in the entire world. They are thereby working into licensing-based entertainment that can be provided to the customers around the world (Franklin&Alzouebi, 2014). The mission of the organization is to promise customers stellar services and also provide them with the best licensing entertainment to their target audience.

The need for such creative content is thereby created by Netflix that allows them to stand as the market leader of this industry. In addition, they are also working directly with the film-makers and making web series that has far more imaginative content compared to the traditional films and serials. They have thereby deployed values of - judgment, communication, curiosity, courage, passion, innovation, integrity, and impact that allow them to perform their business operations in a better way (Franklin&Alzouebi, 2014).

However, considering the advent of new technologies and the rise of new players in the market, they will be required to revamp their vision in the current market scenario. They thereby first need to conduct Needs Analysis that will allow them to identify the new needs of the customers; second, they also need to search out for creative content and ways through which they can provide streamline services and products to their customers (Nanay, 2015).

The major competitors include Amazon Prime and HotStar that are providing similar services in this segment. Hence, it might happen that the vision of Netflix will not be working in the same way in the future.

Hence, the new modified form of vision will be - to create markets for the film-makers where they can produce films of their choice and help content creators to reach to their global audience.And, the modified mission of Netflix will be to become the global entertainment distribution service giant across the world. The new mission will also include developing new channels of media distribution so that they can provide their products and services to all the people around the world. It will thereby help them overcome the challenges of the future and simultaneously achieve the desired objectives of the future.

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