Marketing and Human Resource Management Assignment Help

Write a report about the success or failure of new product/service introduced within the most recent years. The student is required to review current business news and relate it to class material. What seems to be the main factors accounting for its success or its failure? The students should discuss the 4 P’s in relation to the product as well as the Roger’s five innovation characteristics as it relates to the product.

And the following is the second assignment of Human resource management in which i need to two paper of report. The question is as follows;

1.Human Resource trends that Industry will have to follow to pay attention to in the next 10 years?

Enrol with Marketing and Human Resource Management assignment help and homework writing services of Expertsminds.com and get better results in Marketing and Human Resource Management  assignments!

Introduction

Jio is a provider of mobile services and is connected with the wireless telecommunication sector of India. It deals with digital services, mobile communications and broadband services. The product comes under Reliance Infocomm which is owned by Mukesh Ambani. The report will consider a business news article and find out the leading factors for the success or failure of the product. It will also analyze the marketing mix, the 4Ps related to the product. It evaluated Roger’s five innovation characteristics related to the product. Moreover, it will examine the HR trends in the telecommunication industry, which the industry has to follow for paying attention in the next ten years.

Success or Failure of New Product

In this business news article, it has reviewed that within three years of its launch, Jio became largest telecom operator in India with 322.9 million users surpassing Airtel who has 320.38 million users in the country (Reliance Jio Becomes India's Top Telco in Just 3 Years of Starting Operations, 2019).  Even though business experts might prefer for reserving and qualifying their opinions, often as a relaxed habit of upholding equivocality on whether Jio has been a massive success in the most competitive telecommunication sector but the type of the market buzz and gain the product has made is undoubtedly a huge success. It has been claimed by Reliance that it has registered 16 million subscribers in the first month of its launching and proudly exceeded millions of subscriber’s mark in only a few months of its launching in Delhi.  Recently, it has been estimated that the company has been able for converting 50 million users to Prime Membership who are undeniably continuing for staying longer as a loyal customer with the product (Singh, 2017).

4Ps of the Product

Product - The product works only on 4G and is wholly based on VoLTE technology which implies that voice calls are made through data networks. The USP of the product is the free roaming and free voice calls (Chinthala, Madhuri& Kumar, 2017). 

Price - The telecommunication firm, Reliance, has a reasonable pricing strategy and offering Rs. 50 per GB and 8GB of Wi-Fi access at the hotspots of Jio Wi-Fi.  It also provides unlimited data usage at night, and so it is definitely working to an affordable rate (Gochhait&Tripathy, 2016). 

Place - The firm has a strong presence in India due to its incredibly well-developed infrastructure offered by the telecommunication company. The network is accessible across 22 telecommunication sectors of the nation, which also includes major regions, cities and states. It has reached almost 18000 cities and nearly 2 lakh villages in the nation. 

Promotion - The product has been promoted by launching campaigns on TV, radio, magazines, billboards, newspapers and social networking sites such as YouTube, Instagram, Twitter and Facebook. Reliance knows the significance of star power and roped in many celebrities for acting in its commercials and become connected with the brand. 

Roger’s Five Innovation Characteristics of the Product

Relative Advantages - The relative befit of Jio is that it uses all-in-one tariff plans of mobile with bundled data and unlimited voice calls. 

Compatibility - Jio is a perfect example of innovation since the product has harmonious relationships with the lives of its users.  The innovation has friendly relations with potential customers since they mentally absorb it in their lives. 

Complexity - The product does not have any complexity since the progress of the product has not slowed down, and also the local and STD calls are not charged (Curwen, 2018). 

Trialability - The potential customers gave a brief look at the innovative product and, the customers examined before buying the product (Kalyani, 2016) 

Observability - As the product is easily noticeable, a comparison was made by the telecommunication firm with other larger firm in telecommunication sector of India such as Vodafone and Airtel (Satyanarayana, Rao & Naidu, 2017).

Conclusion

The report considered a business news article and analyzed the leading factors for the success of the product. It also evaluated the marketing mix, the 4Ps, along with Roger’s five innovation characteristics related to the product. It examined the HR trends in the telecommunication industry, which the industry has to follow for paying attention in the next ten years. The product has been thriving since 16 million subscribers has been registered in the first month of its launching. 

Assignment 2

Human Resource Trends that Industry Will Have to Follow To Pay Attention to In the Next 10 Years

Shifting to Staff Experience - The digital era has skillfully shifted the focus from the staff’s engagement to staff’s experiences at the workplaces. The leaders of the world are moving their focus on the core dimensions and ecosystems such as engagement, performance management and culture of the companies. They are seeking the journey maps of the staffs for optimizing their performances. The HR of the companies would have technological tools like productivity tools, modern communication tools, pulse feedback tools and employee wellness apps on their hands (Livingston, 2018). These would help them to understand and support in developing organizational experiences of the staffs. A survey has found that nearly 69% of the firms are actively taking interests in their employee’s information in comparison to some 10-15% of the firms before. If the managers are capable of evaluating the organization’s information carefully, then they could forecast regarding their needs of the employees, productive office environment, easy implementation of the HR processes and helps in enhancing the career of each staff. 

Autonomy to Staffs - Currently, the staffs are functioning in different ways than before since the roles, activities, and the companies are changing. The classic cycle of conversation is not adequate. The emphasis is to improve the performances since staffs have the autonomy; it will not lead to undesirable circumstances.  Providing autonomy to the staffs is continuing for years, but recently it even increasingly involves the large corporates. For allowing the self-managing groups to work efficiently, more attention would need to be paid to interact a clear vision as well as direction, which requires lots of HR (Ulrich &Dulebohn, 2015). There must not be only more autonomy for the staffs, but there should also be training executives on new roles. For promoting self-direction, it is vital that HR is effortlessly reachable, near the locations of the staffs and strong association with the teams. Moreover, the information systems, as well as the tools, are required to capable of working without the managers. 

Artificial Intelligence (AI) - AI would make its entry in the field of HR this year. The systems of self-learning, like searching and selection of candidates, would have an influence. A firm for human development and HR, AI technologies like predictive analysis changes the ways the talents are adopted and maintained by the organization and anticipate the trends. An organization could perform every type of checks and make estimation with the help of AI systems (Rana, 2018). For instance, social networking sites can be checked by the tax authorities if any person is found to be a fraud. AI is also used by other larger organizations for determining a suitable business partner. The USP of this trend is that it looks out the limitations of the privacy.