IT Impact on Business: The Case of Ryanair Assignment Help

1. Evaluate and justify theoretical and practical knowledge of information technology in a business context.

2. Analyse information technology issues in a business environment and provide solutions to these issues using their knowledge of information technology and practical techniques in a business environment.

3. Apply research skills analysing academic literature and integrating ideas from the literature to the information technology issues in business and in preparation for life-long learning.

4.Understand the ICT profession in information technology.

5.Communicate using effective oral and written communication tools, act in a professional manner.

6. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and information systems.

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Introduction

The technological advancements that have been taking place across the world, have been integrating itself to the varied industries and sectors in such manner that they have become a significant component of the business processes (Castells, 2014). The development of information and technology has been facilitating the business operations of all kinds of industries, including the airlines industry. In the following discussion, the various aspects that are associated with the integration of the information technology within the airlines industry, have been elucidated. The case of Ryanair has been taken under consideration, so as to gain a comprehensive idea regarding the impact that information technology has made on the business operations of the organisation.

Need for Information Technology by Ryanair

The air transportation businesses are one of the most technologically dependent enterprises that are present in the world (Doganis, 2013). The airlines organisations represent certain most advanced designs of the engineering technologies and the same require constant upgradations along with the integration of the latest technological developments, with respect to the safety, aeronautics and information technology (David Mc, 2013). Consequently, information technology and the constant upgradation of the same have become significant components of the business operations of the organisations belonging to the airlines industry, such as Ryanair.

Due to the development in the internet technology, majority of the sales of the tickets and other ancillary services that are offered by the airline organisations such as Ryanair, are purchased or availed by the consumers, via the online networks and channels. The physical purchase of the tickets and other amenities have reduced to a large extent. As a result of the same, Ryanair is required to keep their information technologies upgraded so that the organisation is able to maintain its business in a competitive manner and stay ahead of the competition (Williams, 2017). Furthermore, as aircrafts require the different aspects of the information technology to maintain its communication with the land stations, throughout their flight and therefore, it is important for the enterprise to ensure that they have a strong information technology and communication platform, to do the same.

Importance of Information Technology for Survival of Business of Ryanair

Due to the development of the travel and tourism industry, the number of passengers availing services from the airlines industry have increased as well. As a result of the same, the airline enterprises are required to keep themselves and their technologies highly upgraded so that they are able to offer the consumers with the quality care and services that are being pursued by them (Wong, & Musa, 2011). The integration of the latest and advanced information technology allows organisations like Ryanair, to deliver enhanced services to the consumers and provide them with the flight experiences that eventually is reflected on the overall service quality of the enterprise.
With the help of the information technology, the enterprises of airline industry are also able to conduct their business via the online platform, thereby offering the ecommerce services. As a result of the same, the consumers that earlier had very limited knowledge regarding their flights, are now able to book the ancillary and complementary services that are offered by the airlines during the stay at the airport lounges or inflight services (Benckendorff, Xiang, & Sheldon, 2019). Not only in customer services and flight services, the information technology is also applicable for the management services of the organisation as business intelligence tools, and personalisation software that allows the organisation to develop and maintain their ecommerce channels as well as the rest of the applications that are associated with the maintenance of the business of Ryanair.

Requirements for Application of Information Technology in Ryanair

The application of the information technology with respect to the business operations of Ryanair encompasses adoption of the fast communication channels, internet and the digital computers with the upgraded technologies and software installed as per the convenience. Furthermore, the other requirements that are associated with the integration of IT in the operational processes of the organisation would include technologically upgraded devices that would aid in facilitating the operations while operating the inflight services, as well as in the airport lounges (Buhalis, Leung, & Law, 2011). The requirements for the IT integration should be selected by keeping under consideration that the ultimate outcome would fulfil the needs of the consumers, thereby enhancing their services.
The fundamental requirements that are to be considered for the integration of information technology by the organisation include the costs, training, installation, equipment, designing and planning, which are considered along with certain other features as well. It was important for Ryanair to keep under consideration that the budget that they allocate for the upgradation of the information technology, are maintained within the allocated budget and the company should also ensure that a flexible budget is maintained for the same, along with sufficient funds being allocated for the purpose (Taneja, 2017). The designing process of the information technology has been developed such that the it would ensure seamless flow of communication amongst all the stakeholders of the organisation and thereby facilitates an integrated operations system, thereby offering efficient and quality services to the customers.

Use of Information Technology by Ryanair

Information technology has various application in the airline industry and the same are being utilised by Ryanair in a varied manner. The primary function that is associated with the use of IT in the airline industry is the management of the aircrafts and their operations with respect to their flight and journey. Furthermore, the information technology also allows Ryanair to facilitate with the airports and recognise the schedules of flight times. The employees are also able to utilise the benefits that are offered by the information technology as they are able to keep tab of their work schedule and timing as well as the passenger details that enables them to offer the services as per their convenience (Taneja, 2017).

Benefits and Advantages of Information Technology to Ryanair

The major advantages and benefits associated with the use of information technology by Ryanair include the following:
Security Solutions: With the help of the information technology Ryanair is able to enhance the security with respect to its operations. The secure integrated networks within the airports allow enhancements with the existing capabilities and prevents any kind of external security threats. The major technological solutions would include explosive detection systems, and biometrics that protect the identity of the consumers as well as the employees as well (Jang-Jaccard, & Nepal, 2014).

Simply the Passenger Check In: With the introduction of the online check-in systems, the passengers are able to check-in themselves and then board the flight prior to entering the airport itself (De Lange, Samoilovich, & Van Der Rhee, 2013).This system allows the passengers to save their time while boarding the flight and the flights also gain a prior knowledge regarding the estimated number of passengers that would be attending the flight.

Increased Agent Productivity: The airport staff are able to serve more efficiently to the customers with the help of the various services and amenities that can be made available through the information technology systems. For instance, the flight details of the customers can be stored using the information technology systems and based on their flight details and frequencies, they are offered customer loyalty points and flyer miles and so on (Drennen, 2011).

Risk of Information Technology on Ryanair

The major risks that are associated with information technology on Ryanair include the following:

Data Theft or Loss: Data loss is one of the crucial security threats or risks that are associated with information technology. Several organisations lose their data to the cyber attackers and many times, the confidential information of the consumers is gained accessed by the hackers and cyber attackers (Tahboub & Saleh, 2014). This in turn severely affects the reputation of the organisation and impacts its competitive position in the market.

Maintaining and Monitoring Information Technology at Ryanair

The information technology system can be maintained and monitored within the health care organisations with the help of various measures (Bainbridge, 2013). With respect to the case of Ryanair, the maintenance and monitoring of the information technology would include successful management of the confidential passenger information as well as the employee identification and so on. It also encompasses rapid identification of any kind of mechanical faults in the aircraft so as to prevent any kind of accidents or similar flaws.

Conclusion

Based on the discussion that has been provided above, it is evident that for the successful management of the business processes by the organisations of the airlines industry, information technology plays a crucial role. It has become an integral component of the business operations and therefore, it is important for the airlines organisations such as Ryanair to ensure that they keep themselves updated with the advancements that have taken place with respect to the information technology, so that the organisation can maintain its competitive position in the market, with the help of the advanced technologies.

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