Ethical Responses Assignment Help

Thomas

The code of ethics in marketing research is a way that businesses make sure they conduct their research honestly and with integrity. Unfortunately, marketing research has been used unethically to make sure a companies research sides with them. Ethical research methods although may not gain you profit will make sure you keep a good image of the company. No one wants false information given to them and no one wants to be manipulated in a research study. Conscious capitalism, also known as servant leadership, can help make sure companies are acting in a way to serve others rather than themselves. Management who put this type of work ethic and environment at a company can help combat the dishonesty and manipulation that we see with marketing research. Services are becoming one of the biggest parts of the American economy. People love to be served and to enjoy an experience. So when conducting marketing research in a business that offers a service it may be very important to not fake or lie about the research given. To provide the best service to your customers you will need to find out what people are actually wanting and needing. It may also be important to not be biased towards a certain service you provide which could skew answers. Making sure you work with companies you hire to be the professionals is also important as well.

Amanda

A code of ethics outlines the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization's core values and the standards to which the professional is held. The MRA code of marketing research is designed to promote an ethical culture in the marketing research profession. It acts to improve confidence in the quality of the research that is gathered and encourages participation by respecting the rights and confidentiality of the respondents. CASRO is another code of ethics maintained within the marketing research industry. CASRO is built on a mission to provide the environment and leadership that will advance the integrity, quality, and best interest of the research businesses, as well as the U.S. and global market research industry.

Conscious capitalism is concept of focusing on the foundations of capitalism while seeking to benefit both human beings and the environment. These codes of ethics support conscious capitalism by ensuring the rights and confidentiality of the respondents as well as ensuring the quality and integrity of the research that is provided. This proves beneficial for both the company conducting the research as well as the consumers. Prioritizing ethics in service marketing is important because it is important that the company serves its customers with integrity and honesty by providing the best possible service. Ensuring quality serves creates loyal and returning customers and improves the company's image.

Donna

In general, a code of ethics provides a guideline to help professionals conduct business with honesty and integrity. An example is the American Marketing Association (AMA) codes of conduct which includes a Statement of Ethics that covers both ethical norms and ethical values (Codes of Conduct, 2019). The AMA established the following ethical norms: 1) do no harm, 2) foster trust in the market system, and 3) embrace ethical values. The ethical values are honesty, responsibility, fairness, respect, transparency, and citizenship. Code of ethics help to support conscious capitalism by providing a foundation of rules or guidelines to ensure that the greater good is accomplished.

There are four principles of conscious capitalism: higher purpose, stakeholder orientation, conscious leadership, and conscious culture. By focusing on its higher purpose a business exists for more than just making a profit; a business inspires, engages and energizes its stakeholders (employees, customers and others) (Klein, 2014). A conscious business values everyone; this is stakeholder orientation which means creating good or value for all stakeholders (customers, employees, vendors, investors, communities, and environment) (Klein, 2014). A conscious leader focuses on "we" rather than "me", supports the higher purpose and the people in the organization. A conscious culture is the underlying foundation for the business as "it fosters love and care and builds trust between a company's team members and its other stakeholders" (Home, 2019). Conscious capitalism is supported by ethical business practices, honesty, and integrity.

By prioritizing ethics in services marketing, an organization is defining who they are and how they will do business. Ethical organizations are trusted by their stakeholders to do what is right and this will build loyalty in the brand and services provided. Besides being the right thing to do, the prioritization of ethics is core to conscious capitalism.

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Response of Thomas

The student in this case mentions that the code of ethics in marketing research is a way that businesses make sure they conduct their research honestly and with integrity. I agree with the student describes ethical methods and how should they be deployed with an objective to revamp the strategies of the organization from the ethical perspective (Van den Hoonaard, 2013).
I agree with this response of the student as he has even proved his claim by stating examples. However, there are no examples provided of any firm that has breached the Ethical Code of Conduct from the marketing perspective in a given working environment. So, how will student justify such cases in a given operational environment of the organization?

Response of Amanda

In this response, the student has provided definition on the code of ethics and thereby outlines the principles of ethics that should be implemented in a given working environment. I agree with the response of the student since she has adhered that the professionals need to solve the problems through a given ethical approach in a given working environment. It will thereby allow the employees to overcome the unethical challenges and simultaneously focus on the objectives of the organization (Bishop, 2013).

The student has highlighted different ethical codes of conduct such as MRA code of marketing research, CASRO code of ethics, and even conscious capitalism to make the senior management aware of the ethical practices that need to be followed in a daily operating environment (Bishop, 2013). The student believes in prioritizing ethics in services marketing so that the company can serve to their customers not only from the product and services perspective but also from the ethical perspective in a given challenging work environment.

Response of Donna

The student in this case adheres that a code of ethics provides a guideline to help professionals conduct business with honesty and integrity. The student provides information on American Marketing Association (AMA) code of ethics that need to be followed with an objective to not cause harm to the customers, foster trust between the company and the customer, and also embrace ethical values (Weber & Wasieleski, 2013).

The student has even highlighted four major principles of conscious capitalism that should be followed with an objective to ensure following ethical principles in a given working environment. I thereby support the response of this student as it will strengthen the relationship between the stakeholders of the organization and the top-level management. Also, it will increase brand loyalty among the customers that will allow the organization to achieve their desired objectives in a given challenging work environment.

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