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Cross Cultural Communication Assignment

Question: Briefly analyze an academic research article. The focus of this analysis will be on the main research question and the resulting conclusion and recommendation.

Article - Do We Understand Each Other? Discussing Academic Exchange from a Cross-Cultural Communication Perspective by Markus Kittler.

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Solution:

The main objective of the article by Kittler (2018) is a determination of the divide between scholars and practitioners, as well as the communication exchanges inherent within the scholarly community. The author also endeavors to discuss miscommunication that is typical in exchanges with academics and practitioners. All these are done using communication theory approach. The author finds that practitioners and academics communicate in differing roles due to conceptual filters and environmental factors which determine how these two groups of people encode and decode messages. In this conceptualization, academics involve themselves in communication interaction as researchers such as when passing out study findings or when undertaking a research or as members of a scholar peer group such as researchers or readers of a particularly scholarly work. On the other hand, practitioners engage themselves in the communication exchange either as the audience or users of academic insights or research subjects. In other words, the core interest of practitioners is the action-ability or usability of research while the academias core emphasis is the quality of the outlet rather than action-ability. This explains why the way the two groups of people communicate differs from one another. However, findings from this research indicate that the miscommunication in academics sphere happens due to ignorance of culture. In this regard, the author recommends academics to draw insights from cultural communication research and theories to improve the quality of communication between them and practitioners. The author also urges academics and practitioners to stop or avoid prejudicing others beliefs as it affects academic exchange. Instead, it is important for the two groups to embrace each other and perceive themselves positively for effective communication exchanges. According to communication theories, cultural tolerance is the first step towards understanding one another.

In this regard, the author recommends academics to draw insights from cultural communication research and theories to improve the quality of communication between them and practitioners. The author also urges academics and practitioners to stop or avoid prejudicing others beliefs as it affects academic exchange. Instead, it is important for the two groups to embrace each other and perceive themselves positively for effective communication exchanges. According to communication theories, cultural tolerance is the first step towards understanding one another.

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