Critical Analysis Of Google’s Business Statement
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Introduction: Google is a technology organisationsituated in Mountain View, California. The company was initiated as an internet search engine and with the effective methodologies of theirs it has now become the most affordable and accessible website for the users. These comprises of online document creation, email, cloud computing, mobile phones, online advertising technologiessoftware, and tablets computers and so on. The report talks about the business notion for the corporate business of Google which states that their main objective is to deliver theinformation and make it helpful to every person out there in the world. The study covers the topic of analysis of the statement, recommendations based on the study followed by the conclusion.
Critique the vision statement of Google.
Answer: Analysis
Google has always wanted to make required information to be easily accessible to the users of the website. Google's business methodology can be understood more clearly when it is dissected into some significant points:
• Major Resources: IT Infrastructure, datacentres, servers as well as the human resource are the key resources for google (Lindh& Nolin, 2016). Other resources include licenses, proprietary material and patents.Google as a company aims to impact human lives by enterprise, internet search, advertising and operating systems. The major objective comes from the business statement of Google which is to look after the world's information and make it universally helpful.
• Key Partners: Open Handset Alliance,distributers, suppliers, Original Equipment Manufacturers (OEM), the are the major collaborations for Google.Google's own ad-powered search engine remains the company's primary revenue stream. This amounts to about approximately 96% of all the company's revenue.
• Major activities: development and research related to it for the improvement of the existing ones as well as development of emerging technologies are some of the key activities Google peruse. The huge IT infrastructure, products and services also demands maintenance and management which again demands for a significant time.
• Customer Segments: There are three main customers that Google aims to serve; Firstly, the users who use Google's products and services to organize information in useful ways. Secondly, the advertisers who display online and offline ads to the customers using cost effective ways. Thirdly, the Google Network Members and Other Content providers who use Google's proprietary AdSense service (Easton& Sommers,2018). Other important sections include developers as well as mobile device users.
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As per the reports, it was observed that revenue generated by the company was almost twenty-one billion last year. The major portion of revenue that comes is through the advertising and marketing that the website does of the various brands through its search engine. In addition to this, the AdSense program of Google also helps in the advertisement of several websites and businesses. Thus, Google helps in the recognition and upliftment of many brands which otherwise would not have been known. As per the reports it has also been observed that Google has become similar with web search. Often it is heard people saying that they "google" the information rather than "search" for it.The main important thing of the business in Google is that they believe in innovating new methods that would narrow down the search of the user effectively (Google, 2019). This can beproved in the services and products that Google incorporates into its brand and creates its brand value.
Conclusion: From the study, it can be seen from the report that Google mainly focusses on the strategies which aids in making the search easier for the users. Their business statement is effective and they have created a lot of campaigns and programs that will effectively help in bringing customer satisfaction.
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