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Assignment Task - Make Business Plan for Connecting Cleaning.
Connecting cleaning - S. W. O. T. Analysis
The S. W. O. T. analysis record the key strengths and weaknesses in the company and describes how they take advantages of the market opportunities to avoid the threats.
Answer - Connecting Cleaning Business Plan
Business Plan Summary
[Your business summary should be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]
The Business
Business name: Connecting Cleaning
Business structure: Sole trader
ABN: [Registered Australian business number.]
ACN: [Registered Australian company number, if applicable.]
Business location: Sydney and Melbourne
Date established: [The date you started trading.]
Business owner(s): MN Stalker
Relevant owner experience: MBA and 15 years experience.
Products/services: Residential Cleaning, commercial cleaning, After party cleaning, Windows cleaning, Janitorial services, New home cleaning, Move in/ Move out cleaning and In home laundry/Ironing cleaning.
The Market
Target market:
The target market of this cleaning service is the demanding Australian market. More precisely the company would be targeting the wealthy population.
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Marketing strategy:
A three pronged strategy will be initiated in process of marketing the business. One strand is the allocation of our facilities in a colour pamphlet. This paper's allocation will be aimed at hitting the selected section. This will be achieved by establishing strategic alliances with organisations or clubhouses that match the focused client profile of their employees. The major product and service of this organization are home services, Hospital Services, Commercial services; Domestic services etc. It is a online platform that generally offers the client high quality services by using top quality service providers, would be examples of this. The second element of the company's strategy will be word-of-mouth consultations. This will be efficient because their conduct will be motivated by the economic motivation, and individuals like to share excellent deals with their colleagues. Third pronged strategy, in two of the local journals or newspapers, a publicity campaign will be initiated. The ads will appear in the newspaper's weekly home page.
The Future
Vision statement:
The vision statement of Connecting Cleaning is to provide cleanliness.
Goals/objectives:
I. Create brand equity so that the company is frequently referred to as the top cleaning provider in Australia.
II. The growth rate of the company will double by next three years.
III. The company will try and reduce its overhead costs by 6 per cent per year.
IV. Connecting Cleaning will try and increase its repeat customers by 8 per cent on each quarter.
The Finances
I. The target revenue of Connecting Cleaning every month is about $60,000.
II. Connecting Cleaning wants to make sure that in the years to come the income rises by 12 per cent each month.
III. Connecting Cleaning intends to ensure that it can achieve the target of getting an annual income of at least $30 million over the next three years.
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The Business
Business details
Products/services:
Connecting cleaning being a service based company has various services like Residential Cleaning, commercial cleaning, after party cleaning, Windows cleaning, Janitorial services, New home cleaning, Move in/ Move out cleaning and in home laundry/Ironing cleaning.
Required Technology for the Business:
Website
A business must have an online identity, which primarily relies on having a website that will showcase all the products and service detail of the business. A purpose built website is needed for Connecting Cleaning mainly for brand promotion and communication with customers. A professional business website will cost around 200AUD with all the necessary features.
Software
Software for each activity in the workplace is a foremost requirement for a business. Businesses these days prefer software that will work both as online and desktop software, so that the company can access it from anywhere. Connecting Cleaning needs to develop software for point of sales and accounting packages which will cost near about 350 AUD.
Trading Hours: The usual trading hours for the service of this company is from 10am to 7pm. These types of services are mostly in peak during the summer and monsoon. The season of summer is expected to receive more work and bring more profit to the company. The service flow and profit will undoubtedly change over various seasons; like in spring time, there is a probability of getting fewer orders. At that time, the working hour can be reduced to 8 hours a day, i. e, from 10am to 6pm.
Communication Channels: Connecting Cleaning must build a systematic and uninterrupted communication system for the consumers and vendors to reach them. Telephone, post box, fax, shop front and other traditional communication channels are still important for a business to have for the people who prefer to contact in conventional way. Beside those, the company should include modern age channels like emails, internet blogs, social media platform etc. to reach out to a wide consumer base, keeping a balance with the world of advanced technology.
Payment Modes: With the help of upgrading technology implemented in day to day lives, various types of Payment gateway has been introduced to the purchasing and selling of products and services. This is why Connecting Cleaning must consider on offering the customers payment options through online gateway like Paypal, GPay etc. alongside cash, credit, cheque and other payment modes. The company should also provide the consumers with Gift Coupons as payment option with the benefit of discount to attract more customers.
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Registration details
Business name: Connecting Cleaning
Trading name(s): [Registered trading name(s).]
Date registered: [Date business name registered.]
Location(s) registered: Sydney, Melbourne.
Business structure: Sole trader
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
GST: [Are you registered for Goods and Services Tax? Date registered?]
Domain names:[Registered domain names.]
Licences & permits: [List all the licences or permits you have registered]
Business premises
Business location: The first strategy is to set up the office in Sydney at the original point of the company and there will also be different branches in Sydney and Melbourne. The office's room demand is estimated at about 8000 square feet where there will be 50 workers employed. The company's primary focus for the moment being is to begin its own company and then cooperate with other businesses to develop globally. Moreover, the company targets to open various outlets in different cities of Australia to have the hold on the Australian market.
Buy/lease: The Company building has not been purchased yet, but the estate room would be sufficient to operate together for 50 staff. In addition, the construction would have adequate availability of energy, washroom and web facilities.
Required Equipments for Workplace:
Telephone System
The primary and most common medium of communication for a business with the consumers and vendors is the telephone. The company should purchase proper size of phone system based on the services, features and options.
Computer, Software and Network
Purchasing and applying computers and software in the business is a must to leverage information to its own advantage. Alongside, a strong built computer network and internet connection serves like the arteries and veins of the organisation which channel all the data throughout every part of the business.
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Multifunctional Printer and Scanner
Although electronically organized information is a swift and faster way to inform the people about anything regarding the business, many of them still prefer to use the papers at some points. That is why a multifunctional printer and scanner are very essential equipments in a workplace.
Organisation chart
This organisational diagram given is the clear description of the company's organisational duties. It must be ensured, however, that all staff operate with devotion, understanding duties and working with accuracy as well.
Management & ownership
Names of owners: MN Stalker (Owner and CEO).
Details of management & ownership: MN stalker as the company's CEO will ensure that the company's goals and objectives are met. Also he will make sure that are employs and the administrators are working hard and dedicatedly to overcome the barriers that might come to the company and ensure the competitive advantage in the market.
Experience: The business owner and CEO that is MN Stalker used to work previously for a company as the manager of sales and he has more than 15 years of experience. He also has a degree of MBA and he has the required skills of business management and administration.
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Key personnel
Current staff
|
Job Title
|
Name
|
Expected staff turnover
|
Skills or strengths
|
|
Manager
|
(RK Dsouza)
|
2 years
|
The manager has appropriate abilities in the position of the workplace and handles the various organizational sectors. He has more than 6 years of experience as a manager in his previous company as per his job profile.
|
|
Marketing Administrator
|
(AK Mason)
|
2.5 years
|
Has a degree of MBA and has worked as a marketing administrator for more than 7 years in the previous company.
|
|
Office Administrator
|
(SK Riche)
|
1.5 years
|
Also has a Degree of MBA and has various awards of excellence in business administration.
|
|
Executive of Sales
|
( Louis Lane)
|
2 years
|
Has a degree in marketing and had got certificate of excellence in department of sales in the previous company.
|
Required staff
[List your required staff in the table below.]
|
Job Title
|
Quantity
|
Expected staff turnover
|
Skills necessary
|
|
Assistant Manager
|
1
|
1 to 2 years
|
Must have team leadership and team leadership knowledge
|
|
H R Manager
|
2
|
1 to 3 years
|
The HR must be capable of attracting fresh candidates to the organization and recruiting the organization's qualified staff.
|
|
Marketing Administrator
|
1
|
1 to 2 years
|
[Relevant qualifications in Office Management. At least 2 years experience.]
|
|
R&D Head
|
3
|
1 to 3 years
|
[Relevant qualifications in Office Management. At least 2 years experience.]
|
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Recruitment options
It is necessary to make the appropriate promotion and advertising to attract candidates for the company's work post. Recruiting qualified employees in the business is also essential through adequate interviewing and without bias. All candidates must be properly handled and evaluated on the skill set they have obtained.
Training programs
After recruiting the staff, training programs must be launched in the business so that they can do their job effectively and accurately.
Skill retention strategies
Staff abilities need to be employed and they need to be assigned the function of the work based on their power areas. If anyone is prepared to evaluate their ability to function, then the chance must be given to them.
Products/services
|
Product/Service
|
Description
|
Price
|
|
Home Service
|
Cleaning domestic house
|
$25- 50 and as per area of cleaning
|
|
Hospital Service
|
Cleaning of after party premises
|
Minimum $22.10 and as per cleaning area and other aspects
|
|
Commercial service
|
Cleaning clothes
|
$30- 35
|
|
Domestic service
|
Cleaning hotel, office or house windows
|
$32 minimum and the cost depends on various other aspects of quantity and specifications.
|
Pricing strategy: Provide low priced services
Growth potential: 24 % growth in revenue in next 3 years.
Innovation
Research & development (R&D)/innovation activities
The research and development section would constantly attempt to create the item to draw clients at least once a year. They would have adequate equipment to accomplish the item advances.
Intellectual property strategy
The company will have proper trademark and logos to protect it from other rival companies.
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Insurance
Workers compensation: The CEO of Connecting Cleaningcompany would provide compensation to employees in the coming years of the growth of the business in the event of any accident while at job.
Public liability insurance: The Company will provide in case of death or accident of any employee within the organisation.
Professional indemnity: the company have some insurance and policies that will backup in case of any financial loss or burden.
Product liability: The Company has liability insurance.
Business assets: The Company have 3 offices, 20 trucks and 50 mini-van.
Risk management
5 Examples of risk management
Brainstorming
This process is done with the people who emphasize on the recognition of the risks taken for the project.
Review of Documentation
This practice is applied in the identification of risks which is done to review project related documents including assets for organizational process, lessons learned, articles and so on.
Delphi Technique
A thorough and anonymous consultation is done with a group of experts in this process. The experts are sent a list of necessary information, followed by the compilation of the responses. Then the results are sent back to them so that they can give more review to reach to an agreement.
SWOT Analysis
Strengths and weaknesses for internal analysis and opportunities and threats for external analysis are done in the process of identifying risks in a project.
Risk Register Update
A list of quantifies risks are prepared and prioritized with amount of cost reservation needed for emergency time. A quantified probability is of fulfilling the projects objectives are found in this process.
[List the potential risks (in order of likelihood) that could impact your business.]
|
Risk
|
Likelihood
|
Impact
|
Strategy
|
|
Entry similar organisation with a varied amount of services
|
Highly likely
|
High
|
To provided quality services and become customer friendly.
|
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Legal considerations
The organisation will follow all the government laws and policies to avoid any legal issues.
Operations
Suppliers
Branded chemical industries and industries supplying cleaning equipments
Plant & equipment
|
Equipment
|
Purchase date
|
Purchase price
|
Running cost
|
|
Computer
|
June 2019
|
2000$
|
100$
|
Trading hours: 12 hours, 10 AM to 10 PM.
Communication channels: Telephone, website, email and outlet.
Payment types accepted: All types of payment accepted.
Quality control: the quality control team will see the matters of quality control.
Memberships & affiliations:[Is your business a member of any particular industry association or club? Do you have any affiliations with any other organisation?]
Sustainability plan
Environmental/resource impacts
Certain environmental resources may get hampered by the chemical used for cleaning.
Community impact & engagement
Community awareness programmes
Action plan
[List your key sustainability/environmental milestones below?]
|
Sustainability milestone
|
Target
|
Target date
|
|
Reduction in water consumption
|
62%
|
February 2021
|
|
Waste Management
|
42%
|
March 2021
|
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The Market
Market research
Market research is carried out to collect data about client requirements and rivals of Connecting Cleaning.
Market targets
The company wants to magnetize more clients towards the business and to boost their revenues by 24% within 3 years of start-ups.
Your customers
Customer demographics
The customer demographics include residential, office, club and other customers.
Key customers
The key customers are the hotel industry, general public and office administrators.
Customer management
The management team will be responsible for customer management.
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]
|
Strengths
|
Weaknesses
|
|
The company has a varied number of services.
|
The prices of services are high.
|
|
Opportunities
|
Threats
|
|
The company has legal permissions in Australia and can eliminate illegal competitors.
|
A prospective risk is the competitive behavior of other businesses with a comparable item.
|
Your competitors
|
Competitor
|
Established date
|
Size
|
Market share (%)
|
Value to customers
|
Strengths
|
Weaknesses
|
|
Clean clean
|
2013
|
100 Employees
|
$1.79 million annual turnover
|
Quality
|
Quality services
|
Insufficient workforce to solve the issues
|
|
Bright
|
2012
|
300 employees
|
6.82%
|
Convenience
|
Admired services
|
Weak employee retention power
|
|
Adamant
|
1992
|
607 employees
|
38.89%
|
Quality
|
superior quality products
|
Insufficient workforce to pay attention to various operations
|
|
glister
|
1993
|
807 employees
|
$22.7million annual turnover
|
Convenience
|
quality
|
inadequate accessibility to different regions
|
|
Grand
|
1990
|
1060 employees
|
75%
|
Quality
|
Global Brand
|
Over priced services
|
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Advertising & sales
Advertising & promotional strategy
[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
|
Planned promotion /advertising type
|
Expected business improvement
|
Cost ($)
|
Target date
|
|
Magazines and Newspaper.
|
Assist in procession of word of mouth
|
$2500
|
July 2019
|
|
Advertising through Television
|
All customer segments get to know about their services.
|
$1500
|
September 2019
|
|
Social Media channels
|
Will be associated with the product
|
$600
|
October 2019
|
Sales & marketing objectives
Customers will receive the various discounted deals.
Unique selling position
Long list of quality services to have the adequate competitive advantage in the market.
Sales & distribution channels
|
Channel type
|
Products/services
|
Percentage of sales (%)
|
Advantages
|
Disadvantages
|
|
Online Services
|
New home cleaning, Move in/ Move out cleaning and in home laundry/Ironing cleaning and other services.
|
60 %
|
Targeting wide range of customers
|
Complexity in usage
|
|
Shop front services
|
New home cleaning, Move in/ Move out cleaning and in home laundry/Ironing cleaning and other services mentioned above.
|
40%
|
Easily accessible
|
No disadvantage
|
The Future
Vision statement
The company's vision statement will be to make peoples happy by providing cleanliness.
Mission statement
Connecting Cleaning is to provide all housing cleaning services to the client in an eco sound, reliable and professional way.
Goals/objectives
Connecting Cleaning wants to become one of the best cleaning services in Australia by 2022.
Please note: This table does not include sustainability milestones as they are listed in the sustainability section above.
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The Finances
Key objectives & financial review
Financial objectives
The target of the company is to gain $62,000 revenue every month.
Finance required
The organizational setup would require around $7, 00,000.
Start-up costs for [YEAR]
[Consider the information below when developing your own start up costing sheet to include in your business plan.]
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Balance sheet forecast
[Consider the information below when developing your own Balance sheet forecast to include in your business plan.]
Profit and loss forecast
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Expected cash flow
[Consider the information below when developing your own expected cash flow sheet to include in your business plan.]
Break-even analysis
[Consider the information below when performing your own break-even analysis.]
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached documents include:
[List all of your attachments here. These may include resumes, inventory list, survey/questionnaire and/or financial documents.].
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