Company Analysis Assignment -

Topic - David Jones in Australian Market

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Executive Summary

The business of David Jones in the Australian market has been gaining growth due to several factors that are directly associated with its operational functions in the market. The current report has provided an insight regarding the various aspects that are associated with the business of David Jones and the factors that surround its operational functions. Furthermore, the strategies that have been employed by the organization for maintaining its strategic position in the market have been discussed as well. The PESTLE analysis framework and SWOT framework have been employed for determining the extend to which the organization and its business has been affected by the external forces.

Introduction

The previous assignment has provided an overview of the retail and departmental stores industry and how the industry has been affecting the business of David Jones. The previous assignment has elucidated the manner in which the organizations of the industry have been enhancing their decision making and planning processes in such manner that they are able to offer the customers with the kind of quality products that would comply with the latest trends and demands of the consumers. The previous assignment has outlined the manner in which the strengths and weaknesses of the industry eventually has its impact on the business operations of the organization as well. Furthermore, the strategic position of David Jones, which is a subsidiary of Woolworths Holdings Group, has been evaluated in the previous assignment. The competitive position and its scope in the market has been discussed in the previous assignment as well. In the current assignment, the various aspects associated with the business of David Jones and its business have been explored so as to gain a better insight regarding the aspects associated with the business in the Australian market and its competitive positions and business prospects.

Company Background

David Jones is a subsidiary of Woolworths Holdings Group and has taken several initiatives towards developing and establishing itself as a strong and competitive departmental and apparel stores of the Australian market. The various aspects associated with the business of David Jones in the Australia n market can be discussed with the evaluation of the macroenvironmental factors using the PESTLE analysis framework, or by assessing its own core competencies. The detailed discussion on the same has been provided as follows.

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PESTLE

The PESTLE analysis of the Australian market would provide the overview of the various factors that impact the business operations of David Jones in Australia. The details regarding the same are as follows.

Political Factors: The nation has good relationship with other major and large countries that offer Australia the advantage of maintaining a health market condition (Market Line, 2018a). Furthermore, through the trading policies, the nation is able to import several items that enable the organizations to conduct their sales and fulfil the demands of the consumers. The same is also used by David Jones to gain the items that would allow it to provide the consumers with the products that are being demanded by them.

Economic Factors: There has been a rise in the economic state of Australia and therefore, the same would allow the market to further develop themselves and enable the organizations to provide its customers with the products that would fulfil their demands (Market Line, 2018a). The same has also been exploited by David Jones and the organization has been providing quality products at the price that would allow the consumers to purchase the without any kind of hesitation.

Social Factors: As per the reports of Market Line, (2018a), there has been a rise in the average GDP and the same us being reflected on the lifestyle of the individuals. People have been making significant contributions towards the sales of the retails and departmental stores. As a result of the same, David Jones has been successful in gaining such large and strong consumer base.

Technological Factors: Australian market has evolved and embraced several of the technological advancements. There has also been a rise in the online retailing and shopping, which has been further facilitated due to the introduction of the business by Amazon. As a result of the same, David Jones too have been attempting to reintroduce its online shopping forum so that the consumers can avail its services through the virtual media, while allowing the organization to participate in the competitive online market.

Legal Factors: There are several legislations and regulations that have been implemented by the Australian government and the same are expected to be followed by the organizations and business operating in the Australian market. David Jones too ensures that all the regulations that have been implemented are being followed so that the organization can successfully operate in the Australian market.

Environmental Factors: Australia aims towards maintenance of a healthy environment and expects that the organizations that operate in its market would also comply by the environmental legislations (Market Line, 2018a). David Jones ensures to follow the same and works towards the development of the environment while maintaining the legislations associated with environmental sustainability practices.

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Core Competencies

The core competencies of David Jones can be evaluated with the help of the SWOT analysis framework as the same would allow to assess it external environment as well as determine the internal factors that influence its operations. The details regarding the same can be elaborated as follows.

Strengths: The major strengths of David Jones that have been determined through the analysis include its store network, distribution network and the growth that the company has experienced in its revenue.

Weaknesses: The major weaknesses that have been determined from the evaluation of the business operations of David Jones include the liquidity of the business and the operating performance that have been declining in the recent times.

Opportunities: The major opportunities that can be experienced by the organization include its focus on the digitalized retailing, the focus towards fresh food as a part of developing its retailing segment and the positive outlook that is being offered by the online retailing in Australia.

Threats: The major threats that are associated with the business operations of David Jones include the intense competition of the retail market, apparel market and the online retail segment, the stringent regulations that have been implemented by the government regarding the business processes and operational functions and the risks that are associated with foreign exchange.

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Aim of the report

The aim of the current report is to provide an insight into the business operations of David Jones in the Australian market, as well as gain an idea regarding the different factors that influence its operational functions. The current report has also attempted to assess the different strategies that have been employed by David Jones so as to maintain its strong competitive position in the Australian market. Furthermore, the report has also attempted to provide significant recommendations to the company that would allow them further enhance their organizational and operational strategies and thereby maintain a strong position in the competitive Australian market.

Summarization

Business Strategy

The business strategy that is employed by David Jones is focused towards gaining more market position in the competitive departmental store segment of Australian market. The company under the leadership and guidance of Woolworth Holdings have been successful in maintaining a strong position in the competitive Australian market (Woolworths Holdings Limited, 2019). David Jones has several of the existing strategies that have been facilitating the organization in maintaining a strong position in the market despite the rising competition that has been imposed by it. The business strategy that is being employed by David Jones has focused towards ensuring that the demands of the consumers are fulfilled and the company is able to gain the sales and recognition that has been aimed by it. The company also aims towards enhancing its business operations so that it can gain more recognition amongst the target audience and then gradually expand its business to the international markets as well. The company has been focused towards maintaining its business in a significant manner, thereby retaining its position in the competitive market.

Corporate Strategy

David Jones ensures that the company is able to fulfil the demands and needs that have been put forth by the consumers and the associated stakeholders so that the company can maintain its competitive position in the market by being considered as a reliable brand (Woolworths Holdings Limited, 2019). The corporate strategy that is being employed by the organization has facilitated the company to successfully promote its apparels and gain recognition amongst a larger segment of the consumers, thereby gaining the demands that are being fulfilled by its stores.

Innovation Strategy

The innovation strategy that is being employed by David Jones is its idea of reintroducing the online retailing store. The online retail store that was initially launched by the company in year 2000 failed to gain the recognition that was pursued by the company due to the lack of appropriate recognition that it should have gained for the people to make approach for availing the services. Furthermore, the internet technology was also not much advanced, which further affected business prospects of David Jones in the area of online retailing in the Australian market. Moreover, the concept of the online retailing and business had not gained any kind of recognition in the markets during that time and also David Jones had not been successful in gaining suitable channels that would facilitate the services that are associated with online retailing processes (Woolworths Holdings Limited, 2019). As a result of the same, the innovative strategy of the digitalization of the business was not initially successful. However, due to the rise in the business of Amazon.com and the recognition that the consumers have gained regarding the concept of online shopping would aid or facilitate the innovative strategy of reintroducing the business through the online retailing channels.

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Conclusion

Based on the discussion that has been provided above, it is evident that the business of David Jones in the markets of Australia would require upgradation in various respect so that the company is able to conduct its business in a successful manner. From the previous discussion it can be determined that the business of David Jones can be upgraded by making certain variations and enhancements that would improve the business processes and therefore, be able to gain more recognition amongst the target consumers.

Recommendations

The different recommendations that can be suggested for David Jones that would allow the organization to enhance its business operations in the Australian market would encompass the following:

• Improving its strategy of the online retailing in such manner that it would be able to reach to larger consumers and thereby be able to compete against its rival organizations.
• Enhancing its apparel section by including more collection that would appeal to the consumers.
• Improving its retailing channels so that it would gain more market presence and shares by gaining more consumers in that segment.

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