Codes of Ethics Assignment Help

The topics A and B needs a response with a reference.

Topic 2

A

Research various codes of ethics in marketing research. Explain how the codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing?

B

Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence from the readings or additional references.

Topic 3

A

Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?

B

What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand?

Topic 4

A

A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy change?

B

Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.

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Topic 2

Part A

The truth is that by profession, in the right way - being honest, staying upright with your moral standards and ethics, and taking care more than your customers and your shareholders - you can get it without losing your soul. Aware capitalism is a system that lets you do this. According to the 20th global chapter in the world, the results are clear: Conscious capitalist companies make more than 10.5 times the same market, but they performed well by 300% better companies such as Fanny Mae and Walgreens - the "right way" through business. Morality preference in service marketing is essential. In the development of products/services ethical concerns can arise. Consumers are believed to identify and satisfy customer requirements. The quality of a product should always be a priority on financial concerns. In addition, pre-tests should be taken to ensure the safety of product safety standards. Value-based culture is a person who learns about what people do and work for. When culture is not defined and executed, its people do not go in one direction. Eventually, the company has to do more than just make money for the business. Great leaders realize that you must really provide value for a long time to succeed. Those emotional people are getting inspiration for their work (Fremeaux & Michelson, 2016).

Part B

Compliance with the Consumer Protection Act is not just about complying with the law, it just has good business implications. Enterprises in the context of the Christian Worldview believe that the methods of marketing to disadvantaged consumers and those that meet the specific needs of consumers enjoy a good reputation in all areas of their business. A weak customer can be defined as a customer, which basically leads to social and demographic characteristics as well as different behavioural segmentation characteristics, including personal bias and related marketing environment. There should be more government regulation in selling to disadvantaged consumers. Protecting consumers is a clear goal of regulating the market, especially for disadvantaged consumers, and needs to provide them with appropriate protection. Vulnerable consumers are those who are particularly vulnerable to personal circumstances, especially when the company does not take appropriate care (Frémeaux & Michelson, 2016). For example, few consumers will never be capable to access information sources, either because of the physical disability or are unfamiliar with IT. Others might miss out on being expelled from marketing. In addition, consumer protection laws and policies should address interests of mainly vulnerable economic or financial consumers because they have few choices to meet their needs.

Topic 3

Part A

Relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan?
Relationship marketing is an element of the CRM, focused on customer loyalty as well as long-term customer engagement rather than short-term goals such as customer acquisition and personal sales. The goal of relationship marketing is to build strong, even emotional, customer relationships with a brand that allows for continued business, free word promotion, and customer information that can generate potential customers. Marketing is the process by which the company creates value for its customers and creates strong customer relationships to gain value from customers (Christopher, 2015). Marketing is an activity; there are many institutions, and the process of creating, communicating and exchanging products that are valuable to customers, customers, partners and society. Marketing is a group of organizational work and processes that creates, communicates and adds value to customers and manages customer relations so that they are beneficial to the organization and its stakeholders.

Marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand
The equity brand and marketing mix are two areas of research that have raised a great deal of interest in marketing literature. Each corresponding research stream predicts many consumer outcomes with a certain degree of fidelity and the like. The actual impact of the marketing mix elements on the equity brand remains unknown. There are still questions about how the brand mix elements affect brand branding (Christopher, 2015). There seems to be reason to believe that if the company provides price incentives for brands as the starting point for their marketing efforts for loyalty, the perceived qualitative components of the equity brand may be affected. However, some of the best brands featured by international brands such as McDonald's and IKEA are known for price incentives but still maintain high brand value.

Part B

A store brand is a product that has a business or brand name, especially a supermarket chain. A private label product is a product sold by one company under the brand name of another company. Personally, I do not think businesses should mimic leading brands because they seem unethical to be the same as the leading brands. Many customers may think they bought the brand without realizing it was a store chain. People may think that, even though they become cheaper, they become cheaper and cheaper. Chain stores should strive to represent and should not intertwine with reputable business proposals. They may also be threatened with renowned brands. There are many different companies that can imitate large brands such as festive help, Kirkland, safe travel and great value (Morton & Zettelmeyer, 2019). They try to compare their ingredients with leading brands, so you can buy them because they are cheaper. I think society should be ethical and have its own creative design. They should allow customers to decide whether they want a string of products or brands that are usually much cheaper than brands. It is important to get the originality of new customers (Stark, 2015). If it's much cheaper, I personally get a chain product. If not, I usually use the brand name if I'm satisfied with the product.

Topic 4

Part A

All products go through five phases of product life cycle: development, demonstration, development, growth and decline. Customers focus only on four of these phases because the product has not yet been proven during the process. Some product life cycle charts even include the sixth stage called the output stage when the project was excluded from the commercial sector. However, the pricing process affects only four phases of the product lifecycle (Stark, 2015). When placing products on the market and evaluating product growth opportunities companies and their merchants can properly use the product market expansion strategies and market penetration strategy (Kotler & Keller, 2016). Product lifecycle is a typical life cycle of a product. The product lifecycle is divided into five different phases, including product development, introduction, growth, maturity and decline. The features of each phase are different and the market portfolio (the different marketing strategies) used in these phases vary according to the different needs of the product throughout its life cycle. Understanding the quality of the product lifecycle can help or support owners as well as marketing manager's plan marketing mixes to fully address every stage (Business, 2019).

Part B

Brand positioning can be defined as a brand positioning strategy with the goal of creating a unique impression in the customer and the market. Brand positioning must be related to the nature, specificity, clarity and uniqueness of other competitors on the market. Product positioning is a significant element of the marketing plan. "Product positioning is a marketing technology designed to best showcase products to different target audiences. Product positioning means that marketers such as Adidas determine how best to communicate the attributes of their sports shoes to their goals based on the customer needs. Customer needs competitive pressures, suitable available communication channels moreover well-designed key information." Sometimes marketers see the need to change the brand's existing location to make it more meaningful to the target segment. This position changes and finds a new location brand that is called repositioning (Emma, 2016).

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