Boeing’s Core Competencies
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Moving on to Boeing’s core competencies we looked to Yahoo Finance. An analysis on Boeing identifies some of its biggest core competencies lying in its production facilities and its distribution network. Ally Schmidt, a market realist for Yahoo Finance states that Boeing has global production facilities, giving Boeing a fierce presence internationally, that reaches 140+ countries. Schmidt also points to their distribution network as having a far global reach. Another core competency, according to former Boeing CEO Phil Condit, is their “detailed customer knowledge and focus”. We believe these competencies are closely related, as knowing your customer will directly influence your production and distribution.
Answer :
Today, with increased challenges in the external environment, the organizations are revamping their current market strategies, changing their business models, and are increasing their customer engagement levels in a given workingenvironment. It thereby allows them to understand the needs and expectations of the customers and subsequently also helps them in determining the major trends in the current market scenario.
Now, it is first mentioned that Boeing is having one of the major core competencies related to - production facilities and distribution network. At present, the company is having their reach in more than 140 nations of the world. On the other hand, the second core competency reflected by the market realist of Yahoo is - detailed customer knowledge and focus.
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It will thereby allow the operations management team and the senior management team of the organization to first determine the key needs of the customers. Second, with the help of their production facilities they will be able to manufacture products as per the current requirements (Cloud, 2011).
Also, with their effective distribution network they will be able to provide those products in near time and with lesser costs (Cloud, 2011). It will thereby allow them to improve on their operational efficiency in a given environment.
Boeing in such cases will be able to save on their time, efforts, and costs associated with the major functions of the organization. Both the core competencies will not only anticipate the needs of the customers but will also allow the organization to meet the future expectations of the customers in a better way (Reed, 2015).
In addition, with their additional focus on quality management techniques, they will ensure of delivering quality products to the customers in a given challenging market environment. Thus, by focusing on such core competences, Boeing will be able to achieve the desired objectives of the organization; they can however modify their strategies wherever required to improvise the future outcomes in a given operational environment.
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