ORG 7525 Issues & Methods in Market Research

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There is a need of market research to be done and it is very important for the businesses that are already in the environment and the new ones that are to be come up in the market soon in the near future.

This course will teach you the advance study of the market research, which includes various and the new tools, techniques, methods that are to be used in the mass market and internet marketing by every organization and focus is laid on the artistic methods and the major issues that are faced by the practitioners.

The main topics that are introduced to the students in the course are:

• Product features targeting,
• Market segmentation,
• Placement,
• Packaging,
• Pricing,
• Advertising through email, direct mail, print media, internet, electronic mass media,
• Bundling.

Hence, it seems to be an interesting and a very learning subject with innovations, but then also there are some students who are facing one or the other problem in front of them when they start their career developing step in any of the university.

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