MRKT 203 Principles of Promotion
Following are the principles of promotion under course MRKT 203 Principles of Promotion:
- Uniformity
- Consistency
- Fair and Impartial
- Planned Activity
- Sound Basis of Promotion
- Sanction
- Follow-Up
Following are the types of promotion under course MRKT 203 Principles of Promotion:
- Advertising
- Personal selling
- Sales promotion
- Public relations
- Direct marketing
As per the course MRKT 203 Principles of Promotion, the Peter Principle states that an employee continues to take promotions to business in higher ranks up to that point where he reaches a level of incompetence. In simple language, the higher the hierarchy ladder and person goes, the more likely he is to fail in his new position.
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