MRKT 132 Retail Management
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The MRKT 132 Retail Management course module is specifically designed to offer students with the acquaintance and approaches for efficient retail management with an understanding of how surroundings, format, merchandising, branding, and pricing all tie into management structures planned to encourage the productivity and support business systems to cause development and expansion in different markets.
After completing the course curriculum, the students will be competent to:
1. Define retailing, explain diverse kinds of retailers, and summarize some of the features of successful retail managers, comprising the entrepreneurs/small business owners.
2. List and describe necessary retail management concepts, like buyers and vendors; customer service, consumer behavior and customer loyalty; niche marketing and market personalization; retail strategy, assortment planning, pricing strategy, branding strategy, and global growth strategy.
3. Differentiate diverse location opportunities and summarize the factors that influence retail demand in a province or trade area.
4. Explain how retailers construct a sustainable competitive advantage throughout human resource management and recognize associated issues, challenges, and trends, comprising the employee inspiration, assessment, and compensation.
5. Explain how retailers build international sourcing decisions and recognize common ethical and legal issues comprised in the buying and sale of merchandise.
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