MRKT 13014 New Product Development and Branding

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New product development as per the course MRKT 13014 New Product Development and Branding is the development of original products, product changing and new brands through organizations own R&D efforts. These new product developments can come in a number of forms, each with its particular role to play within the development and maintenance of a brand.

Brand development as per the course MRKT 13014 New Product Development and Branding is a strategic process of creating and differentiating company's image, products and services from the competitors. Development includes aligning the brand with ones business objectives, communicating the brand ofonce target market and updating or strengthening their brand as necessary.

Following are the branding strategies as per the course MRKT13014 New Product Development and Branding:

The four brand strategies are:

• Line extension
• Brand extension
• New brand strategy
• Flanker/fight brand strategy

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