MKTG 731 Customer Experience Design

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The MKTG 731 Customer Experience Design course program introduces the student to the various strategies and the tactics in the Customer Experience Design (CXD) as a fundamental component of the Marketing and Operations discipline with organization-wide significance. Through consumer understanding and awareness, the program educates the learners to formulate and govern the captivating procedures to be manipulated by the buyers in the physical and digital domains. Every touch juncture that the client treks through comes to be the solution as they make preferences, buy, repeat deals, and evolve brand proponents, mature in allegiance to the brand, and thus foster brand differentiation and propelling cumulative earnings.

Throughout the program, our students will evaluate how the victorious experience demanding brands invariably attempt to provide seamless, frictionless, and meagre undertaking experiences and the different methods corporations utilize to keep distinguished and competitive. In addition to that, our students will also understand how the User Experience (UX) and User Interaction (UI) are factors of the Total Customer Experience (CX) value proposal but do not imply the equivalent thing to the consumer.

Through the course, the students will also analyze and work on the case studies across the subsequent 6 disciplines of CXD:

• Strategy
• Customer Understanding
• Design and Delivery
• Measurement
• Governance
• Culture

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