MKTG 431 Direct Response Marketing
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The MKTG 431 Direct Response Marketing course explore direct marketing tools such as direct mail, immediate response to broadcast and print ads, and telemarketing. Use database technology to target leads and analyze direct marketing in specific industries such as finance, retail, politics, and fundraising.
Direct response marketing is a marketing strategy that requires consumers who reach out to it to respond quickly. The goal of direct response marketing is to convince consumers to make calls, visit website URLs, or take other appropriate action. If you've ever sat up late in front of the TV, you may have seen one of the most popular forms of direct marketing. This informational television allows entrepreneurs to reach out to consumers who might want to buy their products.
During teleshopping, the person promoting the product will mention the call to action multiple times during the planning process. The phone number or URL is usually always displayed on the screen, and the viewer knows exactly what they need to do to purchase the product.
Information trading is especially effective because entrepreneurs can showcase their products to consumers and provide engaging entertainment that is specifically designed for their target audience. The same is true for programs on home retail chains and similar sites.
You can also use direct response marketing through other media. Of course, this applies not only to television. In fact, digital marketing and direct response formats are usually better than ads or ads on QVC.
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