MKTG 401 Marketing Strategy
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The MKTG401 Marketing Strategy course basically defines the process of decision making and analysing that is involved in controlling, implementing and formulatinga marketing program strategically for an entry of given product market. MKTG 401 Marketing Strategy course includes competitors, market targeting, market segmentation, discussion of customers, environmental analysis, competitive position, control and implementation. MKTG401 Marketing Strategy course also explores other level of strategic marketing by interacting with them and also with the other departments in an organization. Students will learn how to approach for strategic marketing and also for the development of the marketing status. Marketing strategy also help in the growth of the organisationand students will also learn how to strategically do the marketing research.
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