MKTG 377 Selling Strategies and Practices
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No matter which career a student "chooses", everyone has to "sell" it. Whether, its products, services, ideas or hobbies, sales are an integral and inevitable part of our lives. The goal of this MKTG 377 Selling Strategies and Practices course is to teach each student to become better at sales and communication. This course will combine classroom lectures, textbook reading, classroom sales exercises, participation in GroupSales projects, teaching experience, and guest lecturer experience as an expert in sales and marketing.
Student learning outcomes: Upon completion of this course, students will be able to:
1. Discuss that sales play a key role in all aspects of all industries.
2. Explain why the sales profession has become very profitable, and describe how the intensity of their efforts usually correlates with their results and success.
3. Determine how to successfully implement the 8-step sales cycle process.
4. Describe the important responsibilities that sellers face as key persons/contact persons representing certain companies or services in the market.
5. Identify and discuss various interesting and dynamic trading professions in the commercial and non-profit sectors of the economy.
6. Participate in group sales projects, students will have the opportunity to demonstrate with them their newly acquired sales skills.
7. Improve their oral and written skills through classroom participation and role play.
8. Overcome your fear of selling and worry that not "selling" is a personal matter.
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