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MKTG 3002 Services Marketing

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Short introduction of the course:

In competitive service markets, providing consistent quality and satisfying services are key challenges. These challenges drive intangibleness, heterogeneousness, credence qualities and high similarity among competitive service offerings. Attributable to the character of services, service marketers got to adopt methods to promote their service offerings that are completely different from tangible products. There's a growing variety of touch points, wherever customers expertise service promoting techniques. Therefore, services marketers need a deep understanding of problems like service style and delivery, service quality activity and internal promotion. The main target of this MKTG 3002 Services Marketing course unit is on developing students' information of the particular characteristics of service offerings and repair markets. Students can critically analyze and appraise service offerings and repair delivery processes.

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