MKTG 20004 Market and Business Research
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This MKTG 20004 Market and Business Research course develop students' information of elementary market and business analysis ideas. It addresses the aim, procedures and applications of market business analysis; helps read the market and business analysis from a 'users' and 'doers' perspective and aims to enhance the social control price of such research for strategic creating cognitive process. Specific topics embrace the formulation of the analysis problem; analysis design; information assortment instruments; information assortment procedures; applied mathematics information analysis tools as well as multiple correlation analysis; and also the interpretation and use of analysis results.
Course objectives:
1. Analyze the role of the market and business analysis in selling call making;
2. Learn the research method and applications in research projects;
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