MKT 220 Advertising and Sales Promotion
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This MKT 220 Advertising and Sales Promotion course covers the weather of advertising and advertisement within the business atmosphere. Topics embody advertising and advertisement appeals, choice of media, use of advertising and advertisement as a promoting tool, and suggests that of testing effectiveness. Upon completion, students ought to demonstrate an understanding of the ideas lined through the application.
Course Content: Overview of Advertising Management: Introduction, that means and Framework of Advertising; shaping Advertising; Advertising to influence the Buyer; Importance of Advertising in promoting; Role of Advertising in Marketing combine and Positioning; Advertisers and Advertising Agencies; selecting an ad agency
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