MKAN1-UC5103 - Marketing Analytics Course Outline:- Marketing is consideration a data-driven transformation for developing or preparing strategies to manage, acquire, retain business to business B2B & business to customer B2C relationships. Recent enhancement and advancement in collecting, storing, & analyzing data or information have generated new business opportunities for marketers tasked with strategic planning and execution responsibilities, resulting in significant awareness of the potential of marketing analytics. This MKAN1-UC5103 - Marketing Analytics course offers opportunities to students to turn business data into prescriptive recommendations for the marketing execution process. Learners will study how to use SAS Enterprise Guide (analytic software technology) & will become comfortable with managing data, applying techniques to convert data into usable information, & analysis. An important consideration under this MKAN1-UC5103 - Marketing Analytics course is that scholars will study how to apply analytic techniques to various business challenges. In furthermore, scholars will learn by doing: that is, guided by the instructor & using software and assigned readings - videos, students will take a hands-to-keys approach to develop prescriptive recommendations for marketing and business.
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