Marketing for Competitiveness

The WMBA 6060 Marketing for Competitiveness course provides students with an understanding of effective marketing practices and the role of marketing in order to succeed in this competitive environment. Students are taught to find out about the contribution of the logo to the place, product, marketing mix, price and promotion. The course provides students with the knowledge and understanding of the application of strategies, marketing theory and innovative marketing tools. Students interested in the course will study about topics such as relationship marketing, product and service differentiation, distribution strategies, competitive analysis and coordination of marketing functions.

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Here is a list of some of the relevant courses offered by ExpertsMinds in which our professionals deal with:

• WMBA 6000 - Dynamic Leadership
• WMBA 6070 - Managerial Finance
• WMBA 6010 - Managing People and Promoting Collaboration
• WMBA 6050 - Accounting for Management Decision Making
• WMBA 6020 - Fostering a Culture of Innovation
• WMBA 6040 - Improving Business Performance
• WMBA 6030 - Managing Business Information Systems