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Unit Marketing Essentials is about explaining the role of marketing and its relation with other functional units of an organization and comparing different measures by which organizations use elements related with marketing mix in order to achieve specific business related goals. The evaluation and development of basic marketing plans are also included within our course program.

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In this assignment, we have talked about the marketing essentials. We were required to talk about the role of marketing in the businesses and the way by which they interrelate with other functional units of the organization. After that, we have performed the comparison on how the organizations are able to use the components of the marketing mix, that is 7 Ps so that that they can attain their business goals. And the final objective of this was to develop and perform the evaluation of a basic marketing plan for the company that we will select in this assignment.

The scenario was given in the task and after that, using that scenario; we were required to play the role of a marketing manager of the organization that we will select in this task. There were three sections in this assignment.

In the first section, we were required to provide the brief introduction about the concept of marketing that will be including the current and the future trends. After that, we have provided an impression of the various kinds of the marketing process. Then, the roles and responsibilities of the marketing manager of the organization that we have selected, that is Barclays, is given. After that, the importance of the role of marketing manager for Barclays is being provided. And at the end of this section, we have provided the conclusion on the importance of the valuable interrelationship among different functional departments.

In the next section, we have also discussed the marketing mix of Barclays. We have also provided facts on how it is different from the other organizations.

And in the last section, we were required to construct the basic marketing plan for the Barclays and then perform the evaluation of it.

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