MAR 6675 Marketing Analytics

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Marketers want to understand and predict how customers buy products and services and how they respond to marketing plans. The course MAR 6675 Marketing Analytics help students in learning how analytics can help companies manage marketing by improving marketing performance and optimizing return on investment (ROI).

In this MAR 6675 Marketing Analytics course, which is a part of the Business Analytics Masters program, students will learn how to develop quantitative models that use business data, statistical calculations, and machine learning to predict sales and market impact to:

• Customer relationship management
• Market segmentation
• Create value
• Communication
• Profitable

In this course, you will learn how to use probabilistic models and optimization tools to model customer demand, price sensitivity, life value prediction, and how to use this data to make the best decisions in new product development, market segmentation and strategy.

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