M31217 Digital Strategy and Leadership
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The reality of the today's world is that each and every business these days is a digital business. To compete, businesses necessitate to acclimatize and transform. The main objective of this M31217 Digital Strategy and Leadership course is to acquire the knowledge and abilities required to make sure your business projects succeed in the digital environments, to get the most out of revenue, and stay at the forefront of your field.
After completing this course, students will be able to:
1. Explain an understanding of how an iterative approach to Customer Experience (CX) design can enhance an organization's performance.
2. Make use of best practices for hiring, training, and expanding digital marketing workforce.
3. Explain an understanding of how to join the best channel and budget mix, followed by a paid media and campaign action plan, to carry out a digital marketing strategy.
4. Be familiar with the kinds of risks coupled with digital and why businesses necessitate to protect against them.
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