LB 5202 Marketing Management
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The concept of LB 5202 Marketing Management course calls on manufacturers to start with a consumer focus. He must first study consumers and understand their needs, expectations, requirements and convenience. Manufacturers must strictly consider the needs, expectations of consumers, etc., develop new products or improve existing ones. Products must fully meet the needs of consumers.
Marketing management is "planning, organizing, controlling and implementing marketing plans, policies, strategies and tactics aimed at creating and meeting the demand for a company's products or services to generate acceptable profit."
Marketing Management is an organizational discipline that focuses on the marketing direction of enterprises and organizations, the practical application of technologies and methods, and the management of marketing resources and enterprise activities. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
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- Due to their shy nature, they did not clarify their questions in class.
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