Introduction to Marketing

In this course we will introduce the students to marketing institutions, concepts and frameworks. In this course, you will gain an understanding about the various stages of the marketing process. Students will learn how non-profit organizations maintain profitable relationships with their clients. In this course, students will be introduced to a range of distribution, product, promotion and pricing strategies for the marketing mix elements. This course will provide students with a comprehensive understanding of the role of marketing in non-profit and for-profit organizations. Students will gain an understanding of marketing concepts and apply them to real world situations.

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