Integrating Media Relations
In the COM 652 Integrating Media Relations course, students are taught how to identify digital, print, multimedia, and broadcast roles. In today's time, digital platforms and digital news sources are constantly evolving and hence the media landscape has completely changed. Students will be introduced to assignment editors, bloggers, news producers, influencers and website managers. Students will be taught how to make pitches to media gatekeepers to pursue details, editorial opportunities and interviews. In this course students will learn to find out about advertorial and native marketing opportunities and ROI.
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Some of the relevant courses offered by ExpertsMinds are as follows:
- COM-580 Embracing The Audience: Empathy & Ethics
- COM-640 Integrating Digital Media, Mobile & Emerging Technologies
- COM-662 Integrating Content Marketing: Strategy & Planning
- COM-500 Finding Your Voice: Intro To Marketing Communication
- COM-555 Mastering The Research: Fieldwork
- COM-650 Integrating PR In A Global Market
- COM-664 Integrating Content Creation: Visual, Copy & Optimization
- COM-590 Embracing Strategic Thinking: Marketing Strategy And Planning
- COM-510 Embracing Analysis: Making Meaning From Data
- COM-801 Mastering The Revision