Customer Analytics
The BAMA 520 Customer Analytics course will provide students with an understanding of analytical tools related to understanding customer behavior, estimating and predicting customer lifetime value. This course will provide students with an understanding of the firm and its implications for customer centricity and teach how to assess suitability. Students in the course will focus on developing analytical and empirical skills. In this course students will study about issues and practices across a wide range of industries and applications, and relevant academic work. The course will teach students about cutting-edge methods for calculating customer equity and customer lifetime value.
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The list of some essential and relevant courses are mentioned here related to this module in which our tutors are providing help -
- BAMA 504 - Integrated Marketing Communication
- BAMA 519 - Building Brands with Purpose
- BAMA 590B - Directed Studies in Marketing - DIR ST MARKETING
- BAMA 580A - Topics in Marketing - EXP CAUS INF
- BAMA 517 - Data Driven Marketing
- BAMA 503 - New Product Development
- BAMA 508 - Marketing Research
- BAMA 516 - Customer Relationship Management
- BAMA 521 - Business Development for Scaling Up