BUS5CA Customer Analytics and Social Media : - Humans became information triggering & transmitting 'devices' just because to the use of ATMs, telephones, loyaltycards, call centres, digital television, credit cards, internet etc. What is use of customer analytics under this fact that, such collective information are used by organizations to know their customer lifestyles, personal values and financial status and life stages,, which may help to gain new customers, keep them long association of old customers and raise the frequency & value of customers thus it helps for becoming more competitive & profitable business. Social media plays a vital and necessary role in the customer relationship both as a way of marketing products & services and also a medium through which customer segments & sentiments could be captured. Ability to efficiently make use of social media information is now overcome an necessary part of customer analytics. BUS5CA Customer Analytics and Social Media unit provides the necessary knowledge & skills to use data analytics technologies to better understand customers resulting in happier, content & loyal customers leading to a better customer relationship. Case studies will be throughout to concepts, techniques & tools.

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BUS5PA Customer Analytics and BUS5VA Customer Analytics; or subject coordinator's approval

What is to be done in BUS5CA Customer Analytics and Social Media Assignment?

• The purpose of this course is to assess how data analytics could be used to identify & predict customer life cycles, life stages, behaviours using multiple sources of information from within and outside organisations
• The course purpose is apply analytics tools for customer analytics tasks such as segmentation, profiling churn analysis and prediction, target marketing
• This course propose is social media analytics techniques to enhance the customer intelligence & understanding customer sentiment

BUS5CA Customer Analytics and Social Media Assignment Sample:- In this assignment develop customer analytics skills with engaging or performing customer segmentation & profiling tasks based on a given case study.

Dataset is taken from:- The dataset needed for this BUS5CA Customer Analytics and Social Media assignment is available on the remote server under the unit drive (BUS5CA F drive): The dataset is can be taken in two formats - the csv & the SAS formats. You must need to import one of these formats into your SAS project, without keeping a copy under your own workspace folder.

What are the tasks into this assignment which needs to be done?

• Task 1: Customer segmentation based on demographics data
• Task 2: Customer segmentation based on behavioural data
• Task 3: Cross cluster analysis - demographics to behavioural segments
• Task 4: Customer segmentation based on combined demographic and behavioural data

You are required to:

a) Prepare a report with answers for the above four key tasks. (You can use an appendix for any additional screen shots which you feel are important for the report.) The report should be named as: StudentID_Assignment2_Report.doc b) Save the SAS project for Task 1, 2, and 4 above as SPK files with the name, e.g.StudentID_Assignment 2_Task_N.spk

c) Save the R code for Task 3 as: StudentID_Assignment 2_Task_3.R

d) Submit the written report and the SAS Model files and the R file (or the Excel file if any) to the LMS Assignment submission site.