BUS 642 Business Research Methods & Tools

BUS 642 Business Research Methods & Tools deals with equipment and strategies that are necessary to run a business. Quantitative research refers to the act of exploring the values, attitudes, opinions, feelings and general behavior of persons as well as attempting to understand how those factors affect the individual. Researchers are particularly interested in the opinions of the individual about a specific topic, issue or situation. This is because the meanings of these perceptions directly or indirectly affect their lives. Quantitative research is important in generating a theory, developing a policy and improving an educational practice to achieve the intended goal.

BUS 642 Business Research Methods & Tools carry total 3 Credits. This course BUS 642 Business Research Methods & Tools explores the use of quantitative techniques business decision-making. The course addresses managerial problem solving through the use descriptive statistics, hypothesis testing,  and correlation and regression (single and multiple) analysis using spreadsheet software, hypothesis testing,. This BUS 642 Business Research Methods & Tools course also provides a graduate foundation for conducting business research. This course topics coverage includes: research methodology, data collection and summary techniques, literature review, hypothesis generation,. Additional coverage includes study of qualitative and quantitative data as well as reviewing conceptual versus empirical research studies. Prerequisite of this course is MAT 540 or equivalent.

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