BUS 620 Managerial Marketing
The course is more designed to connect witha marketing plan, managing, and its application to create an everyday sense and building comprehensive plans. The course is structured through consistent efforts of aligning it with the institution's vision and mission and includes standard strategic practices of the planned managerial marketing and its applications. BUS 620 Managerial Marketing course is to streamline marketing intelligence, provide concrete strategies and relate it with the: managerial applicationsto support the purpose of the institutions. This course BUS 620 Managerial Marketing carries total 3 Credits. This BUS 620 course explores the marketing function, focusing on the managerial application of marketing tools and methodology. The learning outcomes for this course are marketing decisions associated with allocating organizational resources including: design, pricing, promotional strategies, product development & distribution-based activities. This BUS 620 Managerial Marketing course coverage includes the marketing concept, strategic planning, buyer psychology, and implementation of marketing plans.
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