BUS 550 Marketing Analysis and Trends

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Market trend analysis is an analysis of past and current market behavior and dominant market and consumer patterns. An important aspect of trend analysis for organization is, understanding market conditions, consumer preferences and the macroeconomic environment.

The market analysis examines the attractiveness and dynamics of specialty markets in specific industries. This is part of the industry analysis and therefore, part of the global environmental analysis. Through all these analyses, the company's strengths, weaknesses, opportunities, and threats (SWOT) can be identified. Finally, a SWOT analysis will determine the appropriate business strategy for the company. Market analysis is also called a written market review. It is used to provide information about the company's planned activities, especially in relation to inventory, procurement, increase/decrease in the labor force, expansion of production capacity, procurement of major equipment, promotional events, and other decision-making information.

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