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BUS 410 Digital Marketing Essentials

Digital Marketing is the most trending word used by business owners nowadays. But what does it means? As per BUS 410 Digital Marketing Essentials course, it means that, the marketing of products and services is being done by using the internet and digital media as a medium of communication.

It is the sort of term that includes all the modern strategies. In brief, BUS 410 Digital Marketing Essentials course involves study of marketing tactics used now a days to reach customers through online marketing like the internet, mobile phone, Social Media etc.

BUS 410 Digital Marketing Essentials carrying total 3 Credits. This BUS 410 Digital Marketing Essentials course is designed to explore the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping learners with the skills they will need to perform vital functions of digital marketing. Prerequisite of this course is BUS 330.

Here is the list of some vital functions and role of Digital Marketing under the course BUS 410 Digital Marketing Essentials.

-       Managing Marketing Information

-       Effective business growth

-       Digital Advertising in Guaranteeing Better Revenues

-       Focus of Digital marketing on mobile customers

-       Role in building Trust of customers

-       Role in convincing prospects to make productive moves, etc.

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