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BUS 350 Consumer Behavior

What is Consumer Behavior? Consumer Behavior is nothing but the study of how individual consumers, group or organizations select, buy, use and dispose ideas, goods and services to satisfy their need and wants. It notices the actions of the consumers in the market place and the underlying motives for those actions as per BUS 350 Consumer Behavior course.

  • Consumers play different roles in the decision process.
  • Some of the social factors that influence consumer behavior in BUS 350 Consumer Behavior are( Role of consumer behavior in society) :
  • Occupation
  • Age
  • Economic Conditions
  • Lifestyle
  • Personality and etc.

BUS 350 Consumer Behavior

3 Credits

This BUS 350 Consumer Behavior course illustrates the psychological, and decision-making aspects of consumer behaviour and socio-cultural. Learners study motivation, behavioral concepts and the role of consumer behavior in our society.

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