BUS 337 Principles Of Retail Management
BUS 337 Principles of Retail Management deals with activities that are unique to small businesses, more so retail trader. This course covers areas such as internal organization, selection of appropriate sites, staffing, customer service as well as promotional activities. A student is required to familiarize themselves with the understanding and application of retail management. They should specifically pay attention to differences and similarities of various retailers and to analyze the operational and organizational characteristics of the same retailers. The course also looks into suitable customer service and merchandise strategies that will propel the business to its set objectives. This course explains principles & practices used in management of retail businesses. The BUS 337 Principles of Retail Management course covers topics such as site selection, staffing, positioning, customer service, promotional techniques, layout, organization, and all aspects of the critical buying function.
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