BSM 328 Marketing Communications
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This BSM 328 Marketing Communications course will equip marketers with the skills to create organizational information to communicate their identity, purpose, and products/services to potential customers and the public. This course uses advertising, public relations and various media to develop content and content to convey such information to the target audience. Through the study of current examples, combined with the practical development of a comprehensive communication plan, students develop skills that can be applied immediately in the workplace.
Marketing communication is a method used by companies or individuals to communicate advertising information about their products and services. Marketing communications professionals design different types of compelling communications and send them to target audiences.
Below are the main points to look out for in effective marketing communications:
- Convincing message: Different customers have different requirements and expectations, so it is very important to customize a compelling message accordingly.
- Design: Each communication medium (e.g. magazines, newspapers, television, digital media or brochures) has its own design and requirements. Hence, you need to plan and style your message accordingly.
It is necessary to collect feedback from the audience; it will help you improve your marketing communications.
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