BDPM 1103 Introductory Marketing

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This BDPM 1103 Introductory Marketing course mainly introduces scholars to the foremost concepts comprises in the marketing function. The above stated course expresses the responsibility of marketing in the organization and in the business circle, and inspects the tools and methods employed in developing a marketing strategy. The main focus is placed on the significance of the components of the marketing mix - product, price, place, promotion, present marketing concerns along with the analytical methods.

Intended course outcomes: At the end of the term, the students will be competent to:

• Describe the progressing role and function of the marketing in our economy and community.
• Explain the responsibility, function and actions of marketing within the structure of the organization.
• Describe the impacts influencing the consumer behavior.
• Conduct a simple market research study by means of secondary data, analytical methods and principal collection methods.
• Frame a fundamental market segmentation study.
• Describe the functions of product, price, allotment and promotion along with the inter-relationships within the product marketing program.
• Draft a fundamental marketing strategy.

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