Advertising and Brand Strategy
The ADV 250 Advertising and Brand Strategy course provides students with the skills needed to make brand decisions. In this course, students will focus on aspects related to advertising decisions for a brand. Students will be exposed to traditional matters, advertising and marketing principles and practical problems. In this course, students are taught to build a strong brand strategy and are given an understanding of the essential ingredients. Students are taught how consumers and content relate to each other and what their goals are, as well as how consumers will be influenced by brands.
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Have a look at the following relevant courses which are covered by the tutors of ExpertsMinds:
- ADV 199 Undergraduate Seminar
- ADV 270 Principles of Sales
- ADV 305 Advertising Technology and the Digital World
- ADV 360 Innovations in Advertising
- ADV 150 Introduction to Advertising
- ADV 281 Advertising Research Methods
- ADV 550 Foundations of Advertising
- ADV 590 Special Topics in Advertising
- ADV 599 Thesis Research
- ADV 588 Graduate Seminar II